On average, U.S. consumers spend over $313 per year on skincare products — yet most people don’t even follow a basic skincare routine.
Simple steps like cleansing, moisturizing, and daily SPF often deliver better results than a shelf full of trendy creams.
Most Searched Terms: “Anti-Aging Cream” and “Best Skincare Routine
In 2025, searches for these terms hit tens of thousands per month. People want results but often don’t know where to start.
Dermatologists recommend focusing on proven ingredients like retinol, niacinamide, and peptides, rather than chasing expensive branding.
Retinol Serum Works — If You Know How to Use It
Retinol serum gets over 70,000 searches a month, and for good reason — it’s the gold standard in anti-aging.
But many users give up due to irritation.
Tips:
Start with 0.25–0.5% strength
Apply only at night
Always use SPF in the morning
Consistency matters more than the brand name.